WARNING:We have detected your browser is out of date. For both performance, security and a better web experience you should keep up to date to avoid viruses, malware, hijacking and stay on top of compatibility features.
Paul Heyman Says WWE Needs To Expand Beyond It's Core Audience
Posted By: Ben Kerin on Aug 11, 2014
Paul Heyman was recently interviewed on Live Audio Wrestling this past Sunday night promoting the release of his new DVD. He was asked about his thoughts on the issues surrounding the WWE Network:
"I think a lot of people are too concerned with the business plan of the Network. I don’t think inherently – from what little I know about the roll-out and the 2 year plan, the 5 year plan, the 10 year plan – but from what I can ascertain I don’t see anything wrong with the current business plan that’s in play. What I think a lot of people are missing is that much like anything else in the entertainment world, this network is going to be product-driven. And at the moment there is room for a great expansion of the audience.
We have one absolute, blow away, can’t miss super-show of the year. Its name is Wrestlemania. We have the legendary and famous four big shows: Mania, Summerslam, Survivor Series, Royal Rumble. Perhaps the next step in the evolution of this industry is to brand Summerslam, Survivor Series, Royal Rumble or perhaps a new show to be equally as can’t miss as Wrestlemania. And at the same time understanding any product-driven industry is also a star-driven industry. We have John Cena as the top star for over ten years, we have Daniel Bryan having caught fire in the past couple of years, Roman Reigns is obviously ascending to the top tier. There’s Triple H who works very select dates, there’s Brock Lesnar who works select dates, there is Randy Orton who works a full schedule and who’s a top star. But after you have that top tier there is a fall off to the second tier. And what there will need to be in WWE is at least two more if not four more top tier talents that are bankable and marketable and get across to the general public, in other words the term ‘get over’, so that they become can’t miss stars. That the audience has a vested interest in their stories, that an audience has a vested interest in their pursuit of the titsthat are bankable and marketable and get across to the general tle, defense of the title and the personal issues that surround their existence and their character and their personas and their
You wanna sell the WWE Network? Okay, what’s the main event of the next pay-per-view that I can’t afford to miss? And if there’s only the same top stars on there mixed together instead of new top stars mixed in with the established top stars, then new people won’t be inclined to buy. We have now a core audience and it’s not a bad number to build on. But from that core audience we obviously need to expand. And expansion happens when new stars, therefore new content, new product is created"
(Transcribed by Sean-Patrick Nolan)
To listen to the first part of Paul Heyman on Live Audio Wrestling click here.
Apr 10 - In what turned out to be a very impressive performance from Bad Bunny, the team of Bunny and Damian Priest picked up a victory over The Miz and John Morrison at WrestleMania 37. GO AHEAD, BAD [...]
Apr 10 - In the fifth match of tonight's WrestleMania 37 pay-per-view, "The Monster Among Men" Braun Strowman defeated Shane McMahon in a Steel Cage Match. .@shanemcmahon is teeing off on @BraunSt[...]
Apr 10 - In the fourth match of tonight's WrestleMania 37 pay-per-view, the team of A.J. Styles and Omos defeated The New Day for the Raw Tag Team Titles after the giant Omos virtually dominated The [...]
Apr 10 - In the third match of tonight's WrestleMania 37 pay-per-view, Cesaro picked up the biggest victory of his entire WWE career, as he defeated multiple-time WWE World Champion Seth Rollins in a[...]
Apr 10 - In the second bout of tonight's WrestleMania 37 pay-per-view, the team of Natalya Neidhart and Tamina Snuka won the Women's Tag Team Turmoil Match, outlasting Naomi and Lana, Carmella and Bi[...]
Apr 10 - In the opening bout of tonight's WrestleMania 37 pay-per-view, WWE Champion Bobby Lashley successfully retained his championship against Drew McIntyre after forcing "The Scottish Warrior" to[...]
Apr 10 - As previously reported a thunderstorm swept through Tampa causing some production issues before night one of WrestleMania 37 at the Raymond James Stadium. Fans were told to leave their seats and take[...]
Apr 10 - The stage is set for night one of WrestleMania 37. Come and join the WNS DISCORD server and join fellow WWE fans to chat about all the action from tonight's big event which will be headlined by Sasha[...]
Apr 10 - A thunderstorm is heading toward the Raymond James Stadium and could cause some production issues ahead of night one of WrestleMania 37 in just a couple of hours. There are currently reports of heavy[...]
Apr 10 - During today's IMPACT Hardcore Justice, Deonna Purrazzo defended her Knockouts Championship in a Title vs. Career Match against Jazz. Jazz lost the match after ‘The Virtuosa’ hit her Quee[...]
Apr 10 - During today's IMPACT Hardcore Justice event former X-Division champion Petey Williams returned to team up with Josh Alexander. They both picked up the win. Welcome back! X-Division LEGEND @iPetey[...]
Apr 10 - Former WWE Superstar Andrade is not happy with WWE. He pointed out in a social media post that there are no Mexican represented at WrestleMania 37 this weekend. Andrade recently was granted his[...]
Apr 10 - It's been a while, but fans are back for WrestleMania 37 tonight, and WWE Superstar Lana is super excited and also emotional seeing and hearing them chant her name. Lana posted the following on her s[...]
Apr 10 - In a further update on the report from Wrestling Inc. that lead WWE Raw commentator Tom Phillips being replaced, Andrew Zarian fromof the Mat Men podcast is reporting that Corey Graves is moving from [...]
Apr 10 - There has recently been some speculation that newly inducted WWE Hall of Famers The Bella Twins would be surprise competitors in the tag team turmoil matchup for the women’s tag titles at Wrestl[...]
Apr 10 - WWE Hall Of Famer appeared on the Everything Is…with Kory and Ant podcast, in which he was asked for his thoughts on AEW’s relationship with Impact Wrestlin...he didn't hold back. On AEW[...]
Ronda Rousey’s WWE Contract Expired Today Ronda Rousey's contract with WWE is up...we believe. Rousey's deal expired today, April 10 2021, according to Fightful Select. It remains unclear if "the Baddest Woman on the Planet" has signed[...]
Apr 10 - Ronda Rousey's contract with WWE is up...we believe. Rousey's deal expired today, April 10 2021, according to Fightful Select. It remains unclear if "the Baddest Woman on the Planet" has signed[...]
Apr 10 - WWE has reportedly recently had discussions about using this year’s Hall of Fame inductees in some capacity for WrestleMania this weekend. Fightful is reporting that WWE is hoping to have as ma[...]
Apr 10 - As has become tradition WWE Superstars change up their look and debut new attire at WrestleMania and this year is no different. During today's WWE The Bump, Sasha Banks revealed new hair colors, gree[...]
Apr 10 - Tom Phillips is to be replaced on commentary for Monday Night Raw. Raj Giri of WrestlingInc.com reports that Adnan Virk who hosted The Score in Canada and also worked with ESPN will be replacing Phil[...]
Apr 10 - Teddy Hart was ejected from Friday's ICW PFX: Battle Of The Tough Guys show in Tampa, FL. Hart reportedly showed up uninvited and was removed from the building. Footage of the incident has been[...]
Apr 10 - Bad Bunny, The Grammy Award winner will step into the squared circle against The Miz at WrestleMania - Night 1 tonight. Bunny has been a fan of professional wrestling his entire life and regularly ma[...]