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WWE and Mars Inc. Expand Multi-Year Partnership

Posted By: WrestlingNewsSource.com on Mar 11, 2019

WWE and Mars Inc. Expand Multi-Year Partnership

WWE issued the following today:

HACKETTSTOWN, NJ and STAMFORD, CT, March 11, 2019 ā€“ WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded partnership where SNICKERSĀ® and SKITTLESĀ® will receive significant visibility and consumer engagement across WWEā€™s global platforms beginning at WrestleMania, one of the largest sports and entertainment events in the world.

For the fourth consecutive year, SNICKERSĀ® will serve as the exclusive presenting partner of WrestleMania, which will take place Sunday, April 7, 2019 at MetLife Stadium and stream live around the world on WWE Network, WWEā€™s award-winning streaming service. SNICKERSĀ®ā€™ presenting partnership of WrestleMania will once again feature WWE Superstars promoting the brandā€™s popular ā€˜Youā€™re Not You When Youā€™re Hungryā€™ campaign in custom content produced by WWE. The creative will air in WWEā€™s flagship TV programs Monday NightĀ RawĀ® andĀ SmackDown LiveĀ® on USA Network, and in WrestleMania on WWE Network. This content will also appear across WWEā€™s global digital and social platforms, including WWEā€™s YouTube channel, which is the #1 most viewed sports channel and #2 most viewed channel in the world.

ā€œWWE Superstars canā€™t perform in the ring and live up to their larger-than-life personalities if theyā€™re hungry,ā€ said Josh Olken, Brand Director, SNICKERSĀ®. ā€œWeā€™re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWEā€™s passionate fan base is hungry when getting their WrestleMania fix.ā€

ā€œWWE is thrilled to expand our partnership with Mars and provide two marquee brands, SNICKERSĀ® and SKITTLESĀ®, with valuable exposure across our global platforms,ā€ said John Brody, WWE Executive Vice President, Global Sales & Head of International. ā€œSNICKERSĀ® will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their ā€˜Youā€™re Not You When Youā€™re Hungryā€™ campaign to life in new and creative ways.ā€

As part of the broadened relationship, SNICKERSĀ® has released five limited edition Hunger Bars with WWE that include the catchphrases of five Superstars on the packaging:

The Miz = Awesome
Lana = Ravishing
Bobby Roode = Glorious
AJ Styles = Phenomenal
Rusev = Brute
The bars will be available beginning next Monday, March 18 through mid-April exclusively at Dollar GeneralĀ® stores across the country. Fans can also look out for a special digital coupon on SNICKERSĀ® singles items, as well as a digital ā€œSuperstar-Yourselfā€ experience on DollarGeneral.com.

The partnership will also include a SNICKERSĀ® brand presence at WrestleMania Axxess, WWEā€™s five-day, interactive fan festival at Pier 12 in Brooklyn, NY, plus custom digital and social content sponsorships onĀ WWE.comĀ and YouTube as part of a multi-platform media campaign.

Continuing the relationship, SKITTLESĀ® will serve as the presenting partner of WWEā€™sĀ Hell in a CellĀ event this September. This will include cross-platform promotion via WWEā€™s global media channels, a co-branded custom integration that will air in the telecast, and additional partnership activations that will be unveiled in the coming months.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the worldā€™s best-loved brands: M&Mā€™SĀ®, SNICKERSĀ®, TWIXĀ®, MILKY WAYĀ®, DOVEĀ®, PEDIGREEĀ®, ROYAL CANINĀ®, WHISKASĀ®, EXTRAĀ®, ORBITĀ®, 5ā„¢, SKITTLESĀ®, UNCLE BENā€™SĀ®, MARS DRINKS and COCOAVIAĀ®. Mars also provides veterinary health services that include BANFIELDĀ® Pet Hospitals, Blue PearlĀ®, VCAĀ® and Pet Partnersā„¢. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles ā€“ Quality, Responsibility, Mutuality, Efficiency and Freedom ā€“ inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWEā€™s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 27 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to https://www.wwe.com/worldwide/.


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