"Gorgeous George, born George Wagner, single-handedly changed the
dynamics of not only wrestling, but entertainment and sports in the
1940s-1950s. His character was an arrogant aristocrat dressed in silk,
lace and chiffon robes who spoke in a braggadocio style, often
referring to himself as “The Toast of the Coast” and “The Sensation of
the Nation.” Audiences around the country came to see Gorgeous George
perform live, and tuned their TV sets in to see what he would say or
do next, making Gorgeous George one of the biggest celebrities of his
day, and an influence on pop culture for generations to come. As
popular as Lucille Ball and Bob Hope, media observers believe more
Americans purchased televisions to watch Gorgeous George perform than
to see Milton Berle."